As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.
Gujarat-based tea major will run a Rs 2-cr roadblock on Hindi and regional news channels.
'Everybody has freedom, but you cannot start a fire in a crowded theatre.'
The apex court also prohibited other states from issuing a notification against the exhibition of the movie.
The 91-year-old went beyond her role as a writer to help tribals in organising themselves in groups so that they could take up development activities in their own areas.
'This may seem like a lyrical lamenting of a writer, but it is the sad reality in and outside the industry. In films, nine out of 10 times the writer's name is not mentioned in posters, publicity or even reviews.' Screenwriter Anjum Rajabali and actress-writer Preeti Mamgain hope to make way for Bollywood's writers.
'I can snap my fingers and get 1,000 people overnight, but I can't guarantee that they will develop because there has been zero change in education in the country in the last nine years.'
'I didn't even know where Bombay was before I came here.'
The Parsi community runs India's respected corporate houses like the Tata, Wadia and Godrej groups.
Mythological and historical shows are lapped up not just by the young, but equally by grown men and women.
'You need to polish your skills and be prepared to be an asset in the 'new normal' work environment.' 'Access MOOCs (massive open online courses) and keep your brain razor sharp, despite not having a job offer or having your job offer rescinded.'
The author finds out if India's love affair with Old Monk has ended
From memorising things to managing anger, these icons found the perfect way to overcome dyslexia.
Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium, its targeted and data driven approach and the increasing cost of offline channels for sales and distribution.
'I've played Salman Khan's friend. How can I play anyone else's friend?' Meet Sultan actor Anant Vidhaat.
Every year Fortune honours 10 innovators, groundbreakers and game changers as 'Most Powerful Women Entrepreneurs'.
Nithya Menen's fiery interview.
While debt funds have emerged as the flavour of the season, not all investors understand debt funds. So the best they can do is put trust in the fund manager and the fund house.
Prominent e-commerce marketplace players include Amazon.in, Flipkart, Snapdeal, Paytm, Shopclues and Jabong
Arnab Dutta traces how Bira 91 is already among the top two in the premium segment in all the cities that it is present in today and how it is giving larger brands Kingfisher and Budweiser a run for their market share.
The Indian Institute of Science topped the HRD ministry's 2017 national rankings. In 2016, the IISc was ranked among the world's top 15 universities in the Times Higher Education University Rankings. In his book The Creation of Wealth: The Tatas from the 19th to the 21st Century, R M Lala recounted how Jamsetji Tata's grand vision and immense personal contribution laid the edifice of arguably India's finest educational institution.
Focus on the best you can do with what you've been given.
'The workers's dance of wilful destruction has the potential to kill all investments planned in India by any foreign entity,' argues Dr Sudhir Bisht.
An excerpt from Conde Nast India's Make In India magazine.
'All mothers are the same. Mine came out of the MAMI screening, crying.' 'Recently, a critic compared me to the best debut since Hrithik sir and she was so overwhelmed with that.' 'Someone said 'You are Bhagyashree's son and the innocence is the same.' 'Even if I can even touch the shadow of that in my entire career, I will be very happy.'
We turn the pages of Abhishek Bachchan's journal, as he takes us inside the sets of Manmarziyaan.
And the way to a cure begins with conversation.
'The producer will wear these gold ornaments, but they will not part with Rs 30,000 or Rs 50,000 to pay the writer.'
India ranks 130 in ease of doing biz report; jumps 12 spots
The move will catapult Disney as the country's largest media and entertainment broadcaster, with over $1.3 billion of additional India revenue.
Advait Chandan decodes Aamir Khan.
Siva Sankar looks at S P Balasubrahmanyam's fantastic repertoire.
A revealing excerpt from Anupam Kher's Lessons Life Taught Me, Unknowingly: An Autobiography.
Helen Brand offers a CA's view on protectionism, money laundering and how India's implementation of Ind-AS will make it more attractive to investors.
More Indians are watching films across screens, TV, online and other platforms than ever before. Whether it is by tackling costs, processes or revenues, the trick is to find a way of making money from all of them, says Vanita Kohli-Khandekar.
A childhood favourite turned silver. A childhood icon passed away. And a childhood heartthrob from Hollywood showed up to surprise a movie screening. Sukanya Verma's super-filmi week.
What is driving the digital-first approach of traditional, legacy brands? Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium.
When you quit let it be for the right reasons says Sonia Golani, CEO, Management Consultants Group and author of three acclaimed books!
